Rudy Giuliani On Leadership - Words

Principles on Leadership from America's Mayor:

COMMUNICATE STRONG BELIEFS:

• A leader must not only set direction, but communicate that direction. He usually cannot simply impose his will. He must bring people aboard, excite them about his vision, and earn their support.
• Expressing ideology is one of a leader's most powerful tools.

BE DIRECT AND UNFILTERED:

• There's a time to win hearts and minds and there are times for details.
• Communicate directly and with emotional honesty.
• Word choices carry enormous symbolic weight.

STICK TO YOUR WORD:

• Any leader is only as good as his word.
• Any leader engages in negotiations on a regular basis, and too often it's a world filled with posturing. That's why words are so important.
• People need to understand that you mean exactly what you say.

TAILOR THE MESSAGE TO THE LISTENER:

• One of a leader's responsibilities is to meet the needs of those he or she leads. The point is not to alter your message depending on the audience, but to present it so that it can be understood by whomever you're addressing.
  
• The goal should be to ensure your message gets through loud and clear to as many people as possible.
• Sometimes the best way to get a message across is not to say anything at all and let your actions speak for you.

Joe