Lowe's Drops "Holiday Trees" Label

Lowe's Drops "Holiday Trees" Label:

"Lowe's informed AFA yesterday that it is removing banners referring to 'holiday trees' from its stores. All 49 varieties of live and artificial trees at Lowe's and on Lowes.com are labeled as Christmas trees.

Lowe's assures AFA that the language on the banner was a mistake, and was not in any way an attempt to remove Christmas from the season.

We applaud Lowe's for listening to its customers and responding to their concerns. Just as we alerted Lowe's to our concerns, now let's show them our support by sending thank you emails.


Lowe's statement:

Lowe's has proudly sold Christmas trees in our stores for decades, and we continue to do so this year in all of our stores nationwide. All 49 varieties of live and artificial trees at Lowe's and on our web site, Lowes.com, are labeled as Christmas trees.

The product signs inside Lowe's stores have always said "Christmas trees," though an outside banner did not. To ensure consistency of our message and to avoid confusion among our customers, we are now referring to the trees only as "Christmas Trees." We have also removed the banner that read "holiday trees" from the front of our stores.

Lowe's apologizes for any confusion the banner created. We appreciate our customers bringing the matter to our attention and giving us the opportunity to correct the error.

For many retailers, including Lowe's, the holiday season encompasses all the holidays between October and early January. Thus we adopted an overall "Home for the Holidays" theme five years ago. In addition to spanning the season, we believe this theme is respectful of all our customers, regardless of which holidays they may celebrate.